Homeday

Homeday, a real estate platform dedicated to simplifying property transactions through automation, aimed to strengthen its brand presence and improve user experience across digital channels. As a designer in Brand and Performance Marketing (across online marketing, TV, out-of-home, digital, and print), I developed and executed static and motion design concepts. In Product Design, my contributions included refining the responsive layout for the landing page on both desktop and mobile in collaboration with developers, ensuring a seamless and cohesive user experience.

In expanding Homeday’s visual identity, I developed brand and performance assets, ranging from brand illustrations to cohesive visuals for social media campaigns. The visual direction for TV commercials was shaped through detailed storyboards, design concepts, and animations to maintain brand consistency across platforms. Additionally, a comprehensive Style Guide and Brand Book were developed to ensure seamless CI implementation across Product and Marketing, enabling consistent application across all channels.

To support annual events on social media, I animated short videos that leveraged Homeday’s visual language, enhancing engagement across digital touchpoints.