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Art direction

Product Design

Visual Design

Elevating Brands
& Experiences

  • A brand identity is the foundation every brand is built on: the visual language that defines how a company is perceived. I create complete identity systems, from logo suites and typography pairings to color frameworks and full brand component libraries.

    Professional branding is a strategic asset and a business driver. It builds recognition with every touchpoint, and it creates the framework everything after it is built on. With a coherent identity system in place, every following step, digital or print, becomes faster and more consistent. That is what makes a brand scalable in the first place.

  • User experience decides whether a product gets used. It is one of the strongest factors in whether people adopt a product and recommend it, or get frustrated and leave. The same applies to every website.

    UX/UI reaches from micro-animations to entire user flows and determines how intuitive a system feels in daily use. I design interfaces that are fast, clear, and built around how people actually behave, covering the full range from lo-fi wireframes and interactive prototypes to ready-to-use websites and complete product design systems.

  • Visual design, static and in motion, always built for its purpose and platform.
    A performance ad has seconds to work, a billboard has one glance, an explainer film has to hold attention throughout. I design for those conditions.

    The range covers office and print materials, performance ads, illustration and character design, explainer films and commercials, and full OOH campaigns: billboards, posters, and flyers, up to stadium advertising and special formats such as vehicle fleets.

  • Great products are designed and engineered in the same breath. I build digital products from first idea to working release: concept, user experience, and the product itself. Whether SaaS platform, CMS, or custom web application, strong design and modern engineering belong together from day one.

    AI is part of that toolset where it genuinely adds value, from AI-supported content production to hybrid solutions and fully functional, ready-to-use systems. Never AI for its own sake, but tools as intelligent as they are well-crafted.

Showcase

A curated selection of work that blends strategy, creativity, and detail across branding, UX/UI, spatial projects, and physical products.

Wolt

Homeday Website interface, UX/UI design and Graphic Design

Homeday

Naera platform dashboard interface, UX/UI design and branding

Naera

ibis Styles

Hertha BSC Brand Awareness Campaign Art Direction and Motion Design

Hertha BSC

boerse.de Branding User Experience and User Interface Design

boerse.de

1000 Staffords

Fenyx Branding and Logo Design

FENYX

Global Health Policy Lab

Cologne Residences Interior Design and Art Direction

Cologne Residences

Steven Wenzler

Hi, I’m Steven. With over a decade in the field, I see design as more than aesthetics, it’s about crafting purposeful solutions that resonate.

 

From designing cohesive brand identities to refining user journeys and building immersive spaces that engage, my approach focuses on understanding each project’s unique needs. Balancing creativity with precision, I aim to add value where it matters, crafting solutions that merge visual appeal with functionality.

 

My work spans digital, print, and physical spaces, always rooted in a user-centered perspective. Each project, whether it’s a digital interface, a performance-driven marketing asset, or an integrated brand identity, is shaped by a holistic understanding of brand objectives, translating complex needs into engaging products.

 

Let’s shape what’s next!

Behind the Craft

Hi, I’m Steven. With over a decade in the field, I see design as more than aesthetics, it’s about crafting purposeful solutions that resonate.

 

From designing cohesive brand identities to refining user journeys and building immersive spaces that engage, my approach focuses on understanding each project’s unique needs. Balancing creativity with precision, I aim to add value where it matters, crafting solutions that merge visual appeal with functionality.

 

My work spans digital, print, and physical spaces, always rooted in a user-centered perspective. Each project, whether it’s a digital interface, a performance-driven marketing asset, or an integrated brand identity, is shaped by a holistic understanding of brand objectives, translating complex needs into engaging products.

 

Let’s shape what’s next!

Contact

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