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Elevating Brands
and Experiences
Purpose-driven design that shapes cohesive brand systems, innovative digital products, immersive spaces, and impactful marketing – delivering experiences that elevate brand presence across every touchpoint.
Behind the Craft
Hi, I’m Steven. With over a decade in the field and a dedicated academic background, I see design as more than aesthetics, it’s about crafting purposeful solutions that resonate.
From designing cohesive brand identities to refining user journeys and building immersive spaces that engage, my approach focuses on understanding each project’s unique needs. Balancing creativity with precision, I aim to add value where it matters, crafting solutions that merge visual appeal with functionality.
My work spans digital, print, and physical spaces, always rooted in a user-centered perspective. Each project, whether it’s a digital interface, a performance-driven marketing asset, or an integrated brand identity, is shaped by a holistic understanding of brand objectives, translating complex needs into engaging visuals that enhance brand presence across all touchpoints. Ready to bring your ideas into focus?
Showcase
A curated selection of work that blends strategy, creativity, and detail
across branding, digital, and physical projects.
Homeday
Homeday, a real estate platform dedicated to simplifying property transactions through automation, aimed to strengthen its brand presence and improve user experience across digital channels. As a designer in Brand and Performance Marketing (across online marketing, TV, out-of-home, digital, and print), I developed and executed static and motion design concepts. In Product Design, my contributions included refining the responsive layout for the landing page on both desktop and mobile in collaboration with developers, ensuring a seamless and cohesive user experience.
In expanding Homeday’s visual identity, I developed brand and performance assets, ranging from brand illustrations to cohesive visuals for social media campaigns. The visual direction for TV commercials was shaped through detailed storyboards, design concepts, and animations to maintain brand consistency across platforms. Additionally, a comprehensive Style Guide and Brand Book were developed to ensure seamless CI implementation across Product and Marketing, enabling consistent application across all channels.
To support annual events on social media, I animated short videos that leveraged Homeday’s visual language, enhancing engagement across digital touchpoints.
In expanding Homeday’s visual identity, I developed brand and performance assets, ranging from brand illustrations to cohesive visuals for social media campaigns. The visual direction for TV commercials was shaped through detailed storyboards, design concepts, and animations to maintain brand consistency across platforms. Additionally, a comprehensive Style Guide and Brand Book were developed to ensure seamless CI implementation across Product and Marketing, enabling consistent application across all channels.
To support annual events on social media, I animated short videos that leveraged Homeday’s visual language, enhancing engagement across digital touchpoints.
boerse.de
For boerse.de Group AG, one of Germany's major financial portals, I implemented a design evolution that established a streamlined structure for improved user navigation and brand consistency. With its layered structure of multiple subsidiaries and diverse product offerings, my focus was on clarity—using essential brand elements like a refined color palette and legible typography to prevent visual overload. This foundational design approach allowed for scalability across boerse.de’s extensive content, supporting an accessible, organized experience.
As part of a performance marketing campaign, I developed static and motion ads for Meta and Google, alongside digital banners for external platforms, effectively extending the refreshed design into online marketing. This cohesive system ensures that boerse.de Group AG’s complex financial data is presented in an approachable and structured way across all channels.
As part of a performance marketing campaign, I developed static and motion ads for Meta and Google, alongside digital banners for external platforms, effectively extending the refreshed design into online marketing. This cohesive system ensures that boerse.de Group AG’s complex financial data is presented in an approachable and structured way across all channels.
Cabanadodo
Created for ibis Styles Hotels to enhance family travel experiences, Cabanadodo offers a thoughtful solution for creating private, comforting spaces where young children can sleep, play, and feel secure in shared rooms. Developed to balance functionality with child safety, Cabanadodo transforms any bed into a cozy, enclosed retreat suitable for both hotel stays and at-home use, turning ordinary spaces into areas that invite rest and imaginative play.
This versatile design combines soft yet durable panels, crafted with an inner material commonly used in art preservation, to ensure robust stability and shock-resistance, protecting children while they explore their surroundings. Integrated magnets secure the modular panels, allowing for effortless setup and reliable structure. When not in use, the foldable construction allows it to be easily stowed under a bed.
My role encompassed the full scope of design, from conceptual planning to technical execution, ensuring Cabanadodo’s aesthetic appeal matched its functionality. The panels’ glowing night-sky print creates a calming ambiance, encouraging children to craft their own imaginative spaces.
Awarded first place in the Design Moi un Objet competition, Cabanadodo was showcased at Paris Design Week and later featured in ELLE Décoration, praised for its innovative approach to family-oriented design, combining practical elegance with adaptability for both travel and home use.
This versatile design combines soft yet durable panels, crafted with an inner material commonly used in art preservation, to ensure robust stability and shock-resistance, protecting children while they explore their surroundings. Integrated magnets secure the modular panels, allowing for effortless setup and reliable structure. When not in use, the foldable construction allows it to be easily stowed under a bed.
My role encompassed the full scope of design, from conceptual planning to technical execution, ensuring Cabanadodo’s aesthetic appeal matched its functionality. The panels’ glowing night-sky print creates a calming ambiance, encouraging children to craft their own imaginative spaces.
Awarded first place in the Design Moi un Objet competition, Cabanadodo was showcased at Paris Design Week and later featured in ELLE Décoration, praised for its innovative approach to family-oriented design, combining practical elegance with adaptability for both travel and home use.
ecocarré
For ecocarré, an architecture studio focused on sustainable energy technology, I developed a corporate identity that visually embodies its dual commitment to architecture and environmental responsibility. The logo design integrates a structured rectangle symbolizing the precision and stability of architectural form, paired with a green "e" that conveys ecological values. Together, these elements form a tree-like shape, symbolizing the seamless connection between eco-conscious building and innovative architecture.
This identity system uses a modern, refined typeface and a natural green palette, reflecting ecocarré's focus on approachable, future-focused sustainability. The branding is adaptable and maintains consistency across platforms, providing a scalable foundation as ecocarré grows its impact in sustainable architecture.
This identity system uses a modern, refined typeface and a natural green palette, reflecting ecocarré's focus on approachable, future-focused sustainability. The branding is adaptable and maintains consistency across platforms, providing a scalable foundation as ecocarré grows its impact in sustainable architecture.
Naera – Simplifying Global Reforestation
Naera is a pioneering startup dedicated to facilitating global reforestation efforts by creating an innovative platform for land evaluation and acquisition. The platform offers a sophisticated AI-powered analysis tool that evaluates potential land purchases across key dimensions: operational feasibility, environmental and social impact, legal considerations, financial viability, and risk management.
Together with my colleague Benoît Sauthier, I co-developed Naera’s brand identity and product design. Our collaboration began with the creation of a complete corporate design system, including the logo, typography, color palette, and an adaptable style guide. The identity reflects Naera’s commitment to sustainability and innovation, establishing a professional and approachable tone for the brand.
In addition to branding, we led the design of Naera’s AI-driven platform. Focusing on intuitive usability and a seamless visual experience, we created an interactive prototype to support Naera’s funding rounds. This prototype highlights the platform’s ability to simplify complex evaluations and provide actionable insights, making it an essential tool for decision-makers in reforestation initiatives.
Together with my colleague Benoît Sauthier, I co-developed Naera’s brand identity and product design. Our collaboration began with the creation of a complete corporate design system, including the logo, typography, color palette, and an adaptable style guide. The identity reflects Naera’s commitment to sustainability and innovation, establishing a professional and approachable tone for the brand.
In addition to branding, we led the design of Naera’s AI-driven platform. Focusing on intuitive usability and a seamless visual experience, we created an interactive prototype to support Naera’s funding rounds. This prototype highlights the platform’s ability to simplify complex evaluations and provide actionable insights, making it an essential tool for decision-makers in reforestation initiatives.
holistic house
Holistic.house, a platform centered on holistic health, integrates expertise in Ayurveda, psychology, and women’s health under one brand. Entrusted with shaping a cohesive, approachable identity, I developed visual elements that reflect the values of holistic health and align with the platform’s digital-first orientation. At the core of the brand identity are the Ensō circle from Japanese calligraphy, symbolizing balance, and the Rod of Asclepius, representing healing – an intentional combination that underscores the brand’s commitment to well-being.
The project involved creating a structured visual style guide and flexible branding elements, from logo to color palette, designed for consistent use across digital and physical media. The branding system was intentionally designed to support versatility, enabling seamless application across future product designs and digital expansions, all while maintaining a calm, inviting aesthetic that reflects Holistic.house’s philosophy.
In addition to the foundational branding work, I contributed to Holistic.house’s digital presence by designing marketing assets tailored to both brand and performance goals. This included Meta ad sets for social media, weekly YouTube thumbnails, and video animations, each crafted to engage audiences and enhance brand visibility. Through careful design across multiple touchpoints, I ensured a cohesive and recognizable presence that resonates with Holistic.house’s audience.
The project involved creating a structured visual style guide and flexible branding elements, from logo to color palette, designed for consistent use across digital and physical media. The branding system was intentionally designed to support versatility, enabling seamless application across future product designs and digital expansions, all while maintaining a calm, inviting aesthetic that reflects Holistic.house’s philosophy.
In addition to the foundational branding work, I contributed to Holistic.house’s digital presence by designing marketing assets tailored to both brand and performance goals. This included Meta ad sets for social media, weekly YouTube thumbnails, and video animations, each crafted to engage audiences and enhance brand visibility. Through careful design across multiple touchpoints, I ensured a cohesive and recognizable presence that resonates with Holistic.house’s audience.
Haselbergstrasse Residences
In collaboration with IDEE Corporate, this comprehensive interior project in Cologne-Lindenthal involved the redesign and full refurbishment of multiple levels within a residential building, blending mid-century elegance with modern functionality. Covering both the 3rd-floor apartment and the multi-level penthouse on the 4th and 5th floors, the project required a complete interior overhaul, from initial design concepts to on-site quality assurance.
This undertaking included all aspects of interior planning and execution: technical blueprints for lighting and electrical layouts, design of custom-built partitions, and floor planning with integrated furnishing concepts. Each design decision – from selecting materials like tiles and wood flooring to choosing high-end fixtures and lighting – was curated to create a seamless, elevated living experience. In close coordination with contractors and suppliers, the logistical flow was managed to ensure timely and accurate installations, encompassing everything from wall finishes to custom cabinetry and fixtures.
Additionally, the scope extended beyond individual apartments to the communal spaces, including a full staircase renovation and a thoughtful redesign of the building’s outdoor areas. Each phase of the project was documented and communicated through technical drawings and visual guides to ensure the intended aesthetic and functional quality. The result is a residential space that respects the heritage of its architecture while introducing contemporary touches tailored to modern living.
The Haselbergstraße Residences project successfully merged historical charm with modern living. Through close collaboration with craftsmen and suppliers, the project delivered refined, functional interiors that honor the building’s legacy while addressing contemporary lifestyle needs.
This undertaking included all aspects of interior planning and execution: technical blueprints for lighting and electrical layouts, design of custom-built partitions, and floor planning with integrated furnishing concepts. Each design decision – from selecting materials like tiles and wood flooring to choosing high-end fixtures and lighting – was curated to create a seamless, elevated living experience. In close coordination with contractors and suppliers, the logistical flow was managed to ensure timely and accurate installations, encompassing everything from wall finishes to custom cabinetry and fixtures.
Additionally, the scope extended beyond individual apartments to the communal spaces, including a full staircase renovation and a thoughtful redesign of the building’s outdoor areas. Each phase of the project was documented and communicated through technical drawings and visual guides to ensure the intended aesthetic and functional quality. The result is a residential space that respects the heritage of its architecture while introducing contemporary touches tailored to modern living.
The Haselbergstraße Residences project successfully merged historical charm with modern living. Through close collaboration with craftsmen and suppliers, the project delivered refined, functional interiors that honor the building’s legacy while addressing contemporary lifestyle needs.
Hertha BSC Sponsorship
Partnering with Hertha BSC, I developed a cohesive set of visual assets to support Homeday’s branding goals through one of Germany’s top sports platforms. The campaign featured dynamic visuals across digital, social media, and print, designed to enhance fan engagement and build brand visibility in Berlin and beyond.
My contributions included animated ads displayed on Sky during Hertha matches, impactful social media graphics, and print ads for Bild am Sonntag. The #Heimsupport initiative, in collaboration with Berlin influencer Aaron Troschke, integrated community support with brand messaging, combining online reach with in-stadium visuals to connect with Hertha’s fan base.
The campaign resulted in a 23% increase in Homeday’s brand recognition among football fans, demonstrating the reach and influence of well-coordinated visual assets across multiple platforms.
My contributions included animated ads displayed on Sky during Hertha matches, impactful social media graphics, and print ads for Bild am Sonntag. The #Heimsupport initiative, in collaboration with Berlin influencer Aaron Troschke, integrated community support with brand messaging, combining online reach with in-stadium visuals to connect with Hertha’s fan base.
The campaign resulted in a 23% increase in Homeday’s brand recognition among football fans, demonstrating the reach and influence of well-coordinated visual assets across multiple platforms.
To learn more about my work,
please visit Opozit Studio.
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